Upper Franconia:

The “Beer Country” in the Heart of Bavaria

In the heart of Europe, in northern Bavaria lies the “Beer Paradise” of Upper Franconia. With more than 1.1 million inhabitants the region has an attractive business economic base surrounded by an exciting largely intact wilderness.
The cultural landscape ranked high by European standards, offers world class culture with over 200 breweries and more than 1,000 different beers Upper Franconia is “Beer Country” N° 1.